There are actually two Paradise Valleys. The first is the more secluded Town of Paradise Valley, comprised mainly of high-dollar homes nestled against the sides of Sonoran Desert hills or hidden behind oleander-covered estate walls. Commerce here is limited almost entire¬ly to a handful of award-winning desti¬nation resorts. The town's country club atmosphere creates a sense that this is paradise found. 

The second is Greater Paradise Valley, a larger, more diverse community that en¬compasses newcomers and longtimers, the young and the old, and businesses large and small. At its core is Paradise Valley Mall, the regional shopping center. 

The Town of Paradise Valley, located just north of landmark Camelback Moun¬tain, is almost entirely residential. Among its amenities enjoyed by residents and visitors alike are Marriott's Camelback Inn Resort & Spa, Marriott's Mountain Shadows Resort, Doubletree's La Posada Resort and the exclusive shops and restaurants located near the town's border with Scottsdale, Cave Creek and Phoenix. 

There is no postmark that reads "Greater Paradise Valley." The community, well within Phoenix city limits, is considered a distinct "village." Encircling the shopping mall are retail develop¬ments, apartments and condominiums and health-care facilities. Paradise Valley Hospital is here. A major high¬tech industry, Sitix of Phoenix, which produces silicon wafers, opened in 1997 and the Mayo Clinic Hospital opened in 1998. 

Outside this core are townhomes, sin¬gle-family homes, small estates with horse privileges and a handful of golf courses. The area is known for its above average housing, excellent schools and overall family quality of life. 

Greater Paradise Valley's median age is 35; its median income is just over $50,000. Housing, which runs the gamut from high-rise condos to fairway homes, has a median value of $180,000.
A major new master-planned area development called Desert Ridge is being developed in the north section of the Greater Paradise Valley area. With over 5,700 acres, it will include resi¬dential housing, an 800-room resort, two 18-hole golf courses and a 1,000¬acre commerce park.
The interim outer loop access road (Pima Freeway) from Interstate 17 to 56th Street was completed in 1999; the final roadway will be completed in 2002. The Squaw Peak Parkway has been extended to Bell Road and will be extend¬ed to the outer loop (Prima Freeway) by 2003, giving better access to Sky Harbor Airport and downtown Phoenix. 

The Paradise Valley Community College has a large, expanding full campus; and there are branches of Ottawa University, University of Phoenix, and Rio Salado Community College.

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